Blog
Ecommerce CDP Showdown 2026: Finding the Right Customer Data Platform for Your Store
Choosing the right Customer Data Platform (CDP) has become one of the most important decisions for ecommerce store owners and managers. As customer acquisition costs rise and margins tighten, a CDP promises clarity: a single source of truth about…
Read MoreWhy I Built OceanaCDP After 14 Years in Digital Marketing
Most ecommerce founders today struggle to find a marketing tool actually built by someone who understands how ecommerce works in real life. After 14 years in digital marketing, working with Shopif…
Read MoreI Just Launched My Store on Shopify, Now What?
Congratulations on launching your Shopify store! Taking the leap into the world of e-commerce is a thrilling experience, but it can also feel a bit overwhelming. You've built your online store, but now the real journey begins: attracting cust…
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How to Master Shopify Conversion Rate Optimization: Use These Strategies for Success
Conversion rate optimization (CRO) is the art and science of enhancing your online store to persuade more visitors to take a desired action. This "conversion" typically involves making a purchase, but it can also encompass signing up fo…
Read MoreThe "Apple: Think Different" Campaign – Inspiring Innovation
In 1997, Apple was struggling to regain its foot…
Read More6 Powerful ChatGPT Tasks to Boost Your Shopify Store’s Success
Just launched a few days ago, ChatGPT Tasks is already transforming the way Shopify store owners and marketing managers approach their daily challenges. Yet, many haven’t fully realized its immense potential.
This innovative featu…
Read MoreCoca-Cola’s “Share a Coke” Campaign: A Marketing Masterpiece
What if a simple bottle of soda could spark a global move…
Read MoreHow to Attract More Visitors (and Sales) to Your Shopify Store in 2025
It's January 2025, and the world of online marketing has changed dramatically over the last couple of years. If you run a Shopify store, you've likely noticed big shifts in how customers discover products, research brands, and ultimately …
Read More5 Key Metrics Every Shopify Store Owner Should Track for Success
In the competitive world of eCommerce, relying on gut instincts alone is no longer enough. To thrive, Shopify store owners must embrace data-driven decision-making. By tracking and analyzing key performance metrics, you can uncover valuable insig…
Read MoreNew Features - Founder's Update 12-13-2024
December 13th, 2024 Update:
New feature: You can now segment your customers very precisely by state, income level, and traffic source. Play with the filters and find your most valuable segment with highest Customer Lifetime Value or Ave…
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